Claap

About Claap

Claap is an AI-powered sales assistant designed to streamline sales workflows by automating repetitive tasks and delivering actionable insights from customer interactions. It integrates conversation intelligence to capture and analyze sales calls, meetings, and demos, helping teams identify key moments, objections, and buying signals. The tool also enriches CRM data automatically, reducing manual data entry and ensuring accurate records. With features like AI note taking and revenue intelligence, Claap supports sales coaching by providing playback and analysis of successful sales behaviors, enabling reps to learn from top performers.

In addition to sales automation, Claap functions as a video workspace for recording and sharing client-facing content. Its meeting recording capabilities allow teams to review conversations for compliance or training purposes. By focusing on CRM enrichment and conversation insights, Claap helps sales organizations optimize their processes without requiring extensive manual effort. It is particularly suited for B2B teams looking to improve efficiency, deal velocity, and customer understanding through a centralized platform that bridges sales engagement and data intelligence.