Attio
Attio is a data-driven CRM with AI agents like Ask Attio and Workflows. Compare 2026 pricing from Free to Enterprise plus top alternatives here.
About Attio
What is Attio (2026 update)
Attio is a next-generation CRM platform built for teams that want a fully customizable, data-driven system rather than a rigid out-of-the-box sales tool. It syncs contact and company data in real time, automatically enriches records, and layers AI features on top of a flexible object and workflow model that teams can shape to their own sales process.
What is new in 2026
Attio’s 2026 updates center on treating AI as a core part of the CRM rather than an add-on feature. The platform launched Workflows, an AI agent engine for revenue teams that uses what Attio calls Universal Context to research accounts, route leads, brief reps, follow up, and revive stalled deals based on signals across the workspace. Ask Attio, the platform’s natural language assistant, gained the ability to take actions directly (not just answer questions) and to work from custom context you define. Attio also added a Web Research Agent that pulls richer external data into records, support for custom agents and app blocks, and new integrations including Notion Custom Agents, Raycast, Clay, and ChatGPT, with Attio now available as a pre-configured MCP connection inside Notion Custom Agents.
Key features
- Real-time contact and company syncing with automatic data enrichment
- Fully customizable objects, views, and workflows instead of a fixed CRM schema
- Ask Attio, a natural language assistant that can answer questions and take actions in your CRM
- Workflows, an AI agent engine for researching accounts, routing leads, and following up on deals
- Call Intelligence and sales sequences on higher tiers
- MCP support and integrations with tools like Notion, Raycast, Clay, and ChatGPT
Pricing in 2026
Attio prices per seat with a discount for annual billing. AI features like data enrichment and Ask Attio increasingly run on usage-based credits layered on top of the seat price, so actual monthly cost can exceed the sticker price for heavy AI users.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/user | Up to 3 seats, 50,000 records, 50GB storage, real-time syncing, basic enrichment, Ask Attio and AI agents included |
| Plus | $35/user/month billed annually ($44/month billed monthly) | Up to 10 seats, enhanced email (1,000 emails/month), stronger data enrichment |
| Pro | $79/user/month billed annually ($99/month billed monthly) | Unlimited seats, unlimited email, advanced permissions, Call Intelligence, workflow automation |
| Enterprise | Custom, billed annually | Unlimited seats and objects, advanced security, custom configurations |
Who should use it
Attio fits startups and scaling sales or revenue teams that want a CRM they can reshape around their own process instead of forcing their workflow into someone else’s template. Its AI agents and enrichment make it a strong fit for teams that rely heavily on outbound research and want less manual data entry, while its unlimited seats on Pro suit growing teams that add reps frequently.
Limitations and alternatives
Attio’s usage-based credits for enrichment and Ask Attio mean the effective monthly cost can be harder to predict than a flat per-seat price, and smaller teams with heavy AI usage may find themselves needing Pro sooner than the seat count alone suggests. Highly regulated industries with complex compliance needs may still prefer a more established enterprise CRM. If you want a different balance of customization, price, or ecosystem, consider these alternatives:
- HubSpot CRM, for a broader out-of-the-box marketing and sales suite
- Salesforce, for deep enterprise customization and a large third-party app ecosystem
- Pipedrive, for a simpler, sales-pipeline-focused CRM at a lower starting price
Frequently asked questions
Does Attio have a free plan?
Yes, the free plan supports up to 3 seats, 50,000 records, and 50GB of storage, with real-time syncing, basic enrichment, and Ask Attio included.
How much does Attio Pro cost?
Pro costs $79 per user per month billed annually, or $99 per user per month billed monthly, and includes unlimited seats and Call Intelligence.
What is Ask Attio?
Ask Attio is Attio's natural language AI assistant that can answer questions about your CRM data and, as of 2026, take actions directly rather than only responding with information.
What are good alternatives to Attio?
HubSpot CRM, Salesforce, and Pipedrive are commonly compared alternatives depending on whether you need a broader marketing suite, deep enterprise customization, or a simpler pipeline-focused tool.
Information last verified: September 2026.
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