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Quick answer: DoorLoop costs $99/month for Starter (capped at 10 units), $189 to $309/month for Pro, and $239 to $629/month for Premium, depending on your unit count. Pay annually and those drop to $69, $149 to $269, and $209 to $509. The real trap is unit 11: add a single door past the Starter cap and DoorLoop forces you onto Pro, turning a $828/year bill into $1,788/year, a 116% jump for one extra unit.
What Does DoorLoop Actually Cost by Unit Count?
DoorLoop prices in three tiers, Starter, Pro, and Premium, and the number shown depends on how many units you drag the slider to on doorloop.com/pricing. Starter stays flat at $99/month ($69/month if you prepay annually) no matter how many units you enter, right up until it hits its hard cap. Pro and Premium climb in steps as your portfolio grows. Here is the full table, pulled directly from the live pricing calculator on September 6 to 7, 2026.
| Units | Starter (monthly / annual) | Pro (monthly / annual) | Premium (monthly / annual) |
|---|---|---|---|
| 10 | $99 / $69 | $189 / $149 | $239 / $209 |
| 20 | $99 / $69 | $189 / $149 | $239 / $209 |
| 25 | $99 / $69 | $199 / $164 | $279 / $239 |
| 50 | $99 / $69 | $219 / $179 | $319 / $269 |
| 75 | $99 / $69 | $249 / $209 | $349 / $299 |
| 100 | $99 / $69 | $249 / $209 | $379 / $319 |
| 200 | $99 / $69 | $309 / $269 | $629 / $509 |
Starter never changes because it has a hard ceiling of 10 units, full stop. There is no per-unit rate published anywhere; DoorLoop jumps in bands instead of charging a clean dollar amount per door, and portfolios above 300 units get routed to a sales call instead of a calculator price. If you manage under 10 units, check the current DoorLoop Starter price here before it changes.
Why Does DoorLoop Pricing Jump 116% at the 11th Unit?
The single biggest cost trap in DoorLoop’s pricing is the wall at unit 11, and it is the part the pricing page does not spell out anywhere. Starter is capped at “Max 10 units.” The moment you add an 11th door, whether that is a new purchase, a single-family flip you started renting out, or an accessory unit, DoorLoop does not let you add it to Starter at any price. You are pushed into Pro.
Run the math on a 10-unit Starter account paying annually: $69/month × 12 = $828/year. The day you list unit 11, your account has to move to Pro, priced at $149/month annually for the same unit band, which is $1,788/year. That is a 116% increase in your subscription cost triggered by one additional door, not by a plan you chose to upgrade into for new features. If you are close to 10 units and growing, budget for the Pro price now instead of the Starter price, because the gap between them is not gradual.
What Doesn’t DoorLoop’s Starter Plan Include? (Two Gotchas Landlords Miss)
Starter’s biggest limitations are not about accounting depth, they are about where your listings can appear and whether your books talk to QuickBooks, and both are easy to miss because they are buried in help center articles rather than the pricing page.
No listing syndication. DoorLoop’s own support documentation states plainly: “Listing Syndications is not available to Starter Plans.” That means a Starter subscriber cannot push a vacancy listing out to Zillow, Trulia, Dwellsy, or HotPads from inside DoorLoop. You would have to post those listings manually on each site yourself. Source: DoorLoop Help Center, Listing Syndications.
No QuickBooks sync. DoorLoop’s help center also confirms QuickBooks Online integration is “not available to Starter Plans… must upgrade to Pro or Premium,” and even on Pro and Premium the sync only runs one direction, overnight, not live two-way sync. If your bookkeeper already lives in QuickBooks, factor that into which tier you actually need. Source: DoorLoop Help Center, QuickBooks Integration.
Both gotchas point the same direction: Starter is built for a landlord who self-fills vacancies and keeps their own books, not one who leans on Zillow traffic or an accountant working in QuickBooks.
What Hidden Fees Come With a DoorLoop Subscription?
The subscription price is not the whole bill. DoorLoop’s payment processing, screening, and add-on fees sit on top of the monthly plan, and most of them are published only in a single help center article rather than the pricing page.
| Fee | Starter | Pro | Premium | Who pays |
|---|---|---|---|---|
| ACH payment in | $2.49 | $0.99 | Free | Tenant |
| Card / Apple Pay / Google Pay | 3.25% | 3.25% | 3.25% | Tenant |
| International card | 4% | 4% | 4% | Tenant |
| Cash via Western Union | $3.95 | $3.95 | $3.95 | Tenant |
| Merchant account setup | $49/account | $25/account | Free | Landlord |
| E-signature | $3/document | $1/document | Free | Landlord |
| Tenant screening (TransUnion) | $45 | $35 | $25 | Applicant |
| Dedicated rental website | $99/month | $49/month | Free | Landlord |
| AI add-on | Not available | +25% of plan price | +15% of plan price | Landlord |
Source for the full list: DoorLoop Help Center, Additional Fees. The default setup pushes ACH and card fees onto the tenant, which is common in this category, but check your state’s rules before passing a 3.25% card surcharge through, since some states restrict convenience fees on rent. Screening runs through TransUnion; for a side-by-side on what screening actually costs across providers, our tenant screening comparison breaks down who charges the applicant versus the landlord.
How Much Will DoorLoop Really Cost You in Year One?
The honest answer depends on your unit count and whether you prepay annually, so here are three real scenarios instead of one generic number.
5 units: Comfortably under the Starter cap. Monthly billing is $99 × 12 = $1,188/year; annual prepay drops it to $69 × 12 = $828. Add one $45 screening and a $3 e-signature per lease, and your real first-year cost lands near $850 to $1,250 depending on billing choice and lease volume.
12 units: Past the 10-unit cap the moment you add unit 11, so you’re on Pro at the 20-unit band. Monthly billing is $189 × 12 = $2,268; annual prepay is $149 × 12 = $1,788, the exact cliff figure above. Add QuickBooks usage and a couple of $1 e-signed leases, and effective year-one cost runs about $1,800 to $2,300.
30 units: The calculator only publishes fixed breakpoints, 10, 20, 25, 50, 75, 100, and 200 units, and 30 isn’t one of them. At 25 units Pro is $199/month ($164 annually); at 50 units it steps to $219/month ($179 annually). A 30-unit portfolio lands somewhere in that range, closer to the 25-unit figure, but slide DoorLoop’s own calculator to your exact count for the number that will actually bill you.
None of these three scenarios include onboarding. DoorLoop does not publish an onboarding fee on its pricing page; support materials only say cost depends on portfolio size, and current promotional pages have advertised “zero onboarding fees on select plans” as a limited-time offer. Get that number from your sales rep in writing, in the same email or contract where you lock in your unit price, before you sign anything.
Does Paying Annually Actually Save You Money?
Yes, but DoorLoop’s own materials do not agree on the size of the discount, so check your specific quote rather than trusting either marketing figure. The pricing page banner advertises “save up to 25%” for annual billing, while DoorLoop’s own FAQ separately states “up to 20% off.” Neither is technically wrong, they describe different tiers, but a landlord comparing plans could read either one and end up surprised.
There’s a second inconsistency worth flagging: DoorLoop’s FAQ states that 10 units on Starter prepaid annually costs $708 for the year, while the live pricing calculator returns $69 × 12 = $828 for the same combination, a $120 gap on the identical plan. Before paying a full year upfront, screenshot the price the calculator shows you and get it confirmed on your invoice, because the number that lands on your card is what matters, not the FAQ figure.
How Does DoorLoop’s Price Compare to Buildium, TurboTenant, and Other Alternatives?
DoorLoop sits in the middle of the market, costing more than free tools like Avail’s base plan or Innago but less than AppFolio’s minimum spend.
| Software | Starting price | Minimum | Free trial | ACH fee | Card fee | Screening fee |
|---|---|---|---|---|---|---|
| DoorLoop | $99/mo ($69 annual) | None, but 10-unit cap on Starter | No, demo required | $2.49 (tenant) | 3.25% | $45 (Starter) |
| Buildium | Essential $62/mo | None; Essential caps at 150 units | 14 days, no card | $2.35 | 2.99% | $17 landlord / $35 applicant |
| TurboTenant | Core $0; Essentials $12.42/mo | None | Core is free permanently | Free on paid tier | 3.49% | $55 or $45, tenant pays |
| Avail | Unlimited $0/unit; Plus $9/unit/mo | None | Free tier available | Free on Plus | 3.5% | Tenant pays |
| RentRedi | $12/mo (annual) | None | 30-day refund | Tenant pays $1.00 | 3.1% + $0.30 | $39.99 to $49.99, tenant pays |
| Hemlane | Starter $0; Complete $58/unit + $28/mo platform fee | $28/mo platform fee floor | 14 days | $0 | 3% | $40, tenant pays |
| Rentec Direct | Starter $25/mo (10 properties) | $50/mo on PRO/PM | 2 weeks | Free on PRO/PM | 2.95% PRO-PM | $10 to $18 on PRO-PM |
AppFolio is missing from this table on purpose. AppFolio does not publish a single price on its site at all; its own pricing page says only that “minimum spend and 50 unit minimum apply,” which locks out most landlords with under 50 doors before you even get a quote. If you want the fuller breakdown across a dozen tools with the same fee categories, see our best property management software comparison, and if DoorLoop specifically is on your shortlist, our full DoorLoop review covers the feature set beyond pricing.
Who Should Skip DoorLoop?
DoorLoop is not the right fit for every landlord, and the pricing structure itself tells you who should look elsewhere.
- Landlords who lease heavily through Zillow. If you are on Starter and depend on syndicated listings to fill vacancies fast, you cannot push listings to Zillow, Trulia, Dwellsy, or HotPads without upgrading to Pro, which costs at minimum $189/month.
- Anyone who wants to test-drive before paying. There is no self-serve free trial. DoorLoop’s own FAQ describes the first step as scheduling a demo with sales and adding payment info, which is a harder commitment than Buildium’s 14-day no-card trial or TurboTenant’s permanently free Core tier.
- Landlords sitting right at 10 to 11 units with a tight budget. The 116% price cliff at unit 11 means a portfolio hovering around that line should plan for the Pro price now, not the Starter price, or hold off adding that next unit until the budget can absorb roughly $1,000 more per year.
- Anyone who needs true two-way, real-time QuickBooks sync. Even on Pro and Premium, DoorLoop’s QuickBooks integration runs one direction, overnight. If your accountant needs live sync, that is a real limitation, not a Starter-only one.
What Do DoorLoop Customers Say About the Price?
DoorLoop’s review scores split hard depending on where you look. On Capterra, DoorLoop shows 4.8 out of 5 across 711 reviews. On Trustpilot, the same company sits at 3.8 out of 5 across 275 reviews, with 14% of all reviews rated one star, a rougher picture than the “#1 Highest Rated on Capterra” claim in DoorLoop’s marketing suggests. At least one 5-star Capterra review is explicitly flagged “Vendor Referred – Incentive Offered.”
Reading the one and two-star Trustpilot reviews and BBB complaints, two themes dominate. Support quality is the single most common complaint, with one BBB complaint describing the support phone line as immediately hanging up and the chat as “just an AI bot.” Payment processing and fee complaints are the second most common theme, tied to the ACH and card charges above.
There is also a real contradiction between DoorLoop’s marketing language, which tells prospects “you are free to cancel your account at any time,” and the annual-plan reality landlords report: no refunds and no proration once you have prepaid a year. BBB complaint records include disputes over charges as large as $3,228 tied to this exact issue. If you are choosing between monthly and annual billing partly to save the 20 to 25% discount, weigh that against the fact that a monthly plan is the version you can actually walk away from without a fight.
Frequently Asked Questions
Is there a free trial for DoorLoop?
No. DoorLoop does not offer a self-serve free trial. Its own FAQ states the first step is scheduling a demo with the sales team and adding your payment information, which is a bigger commitment than competitors like Buildium (14 days, no card required) or TurboTenant (a permanently free Core tier).
How much does DoorLoop cost per unit?
DoorLoop does not publish a flat per-unit rate. Pricing moves in bands: Starter is a flat $99/month ($69 annually) for up to 10 units total, and Pro and Premium step up in price as your unit count crosses 20, 25, 50, 75, 100, and 200 units on the live calculator at doorloop.com/pricing.
What’s the real difference between DoorLoop Starter and Pro?
Beyond the price, Starter cannot syndicate listings to Zillow, Trulia, Dwellsy, or HotPads, and it has no QuickBooks Online sync. Pro adds both of those, plus advanced accounting across multiple LLCs, live bank connections through Plaid, an AI add-on (billed at an extra 25% of your plan price), owner payouts with 1099 support, and phone or Zoom support.
Who pays DoorLoop’s payment processing fees, the landlord or the tenant?
By default, tenants pay ACH ($0.99 to $2.49 depending on plan) and card fees (3.25%, or 4% for international cards). Landlords pay merchant account setup ($25 to $49), e-signature fees ($1 to $3 per document on Starter and Pro), and the AI add-on if enabled.
Can I actually cancel my DoorLoop subscription anytime?
Month-to-month plans can be canceled, but customers report that annual plans are not refunded or prorated once prepaid, despite marketing language stating you can cancel at any time. If you value flexibility over the annual discount, monthly billing is the safer choice.
Does DoorLoop charge an onboarding or setup fee?
DoorLoop does not publish an onboarding fee on its pricing page. Support materials describe it only as depending on portfolio size, and current promotions have offered zero onboarding fees on select plans for a limited time. Ask your sales rep to confirm the exact number in writing before you sign.
Ready to see your exact price? Run your unit count through DoorLoop’s live calculator here before locking in monthly or annual billing, and read the fee stack above twice so the number on your first invoice does not surprise you.
