BeautyPlus
BeautyPlus is an AI photo and video editing app with 2026 additions like AI Influencer and Pinboard collage. See plans, credits, and who it fits best.
About BeautyPlus
What is BeautyPlus (2026 update)
BeautyPlus is an AI-powered photo and video editing app and web platform used for selfie retouching, image enhancement, AI image generation, and short video editing. It ships as a mobile app and a browser-based web editor at beautyplus.com.
What is new in 2026
In August 2026 BeautyPlus launched AI Influencer, a virtual persona generator aimed at creators and small teams who want consistent social content without repeated photoshoots. It builds a reusable virtual persona and then generates social-ready photos and videos from it, and it supports batch generation so a new photo or video can be queued while the previous one is still rendering.
In July 2026 BeautyPlus also launched Pinboard, an AI-powered freeform collage maker on BeautyPlus Web. Pinboard gives users an open canvas for Instagram-style collages, moodboards, and photo dumps mixing images and video, and includes an AI feature called Patternize that generates a background texture based on the colors and mood of an imported image or video.
Key features
- AI Influencer for building a consistent virtual persona and generating matching photos and videos in batches
- Pinboard freeform collage maker with AI-generated background patterns (Patternize)
- AI Object Remover for cleaning up unwanted elements in photos
- AI Image Creation for generating new images from prompts
- Photo and video enhancement tools, including UHD-level video enhancement on higher tiers
- Premium design assets and templates for social content
- Watermark-free HD and 4K export on paid plans
Pricing in 2026
BeautyPlus runs a freemium model with a free tier, a Pro tier, and a Max tier on its web pricing page, priced with a monthly credit allowance rather than flat unlimited access to every AI feature. Exact monthly and annual subscription prices are not published as fixed USD figures on the official pricing page and can vary by region and platform (web vs mobile app), so check the official site for the current price shown to your account.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Limited access to AI features, basic assets, watermarked exports, limited AI Object Remover and Image Creation use |
| Pro | check the official site | 200 credits per month, unlimited photo enhancement, 2,400 seconds/month video enhancement, 40+ AI Object Remover and 40+ AI Image Creation uses per month, premium assets, watermark-free HD exports |
| Max | check the official site | 500 credits per month, everything in Pro plus unlimited AI UHD enhancement, 6,000 seconds/month video enhancement, 2,000 seconds/month UHD video enhancement, 100+ AI Object Remover and Creation uses, unlimited premium assets, watermark-free 4K exports |
Who should use it
BeautyPlus fits solo creators, small social media teams, and everyday users who want quick selfie touch-ups, batch-generated virtual persona content, or collage-style social posts without opening a full design tool. The AI Influencer feature in particular suits creators who need a steady stream of consistent-looking content without repeated filming. It is a weaker fit for professional photo retouchers or brands that need precise, layer-based editing control, since BeautyPlus is built around fast, templated AI edits rather than granular manual adjustment.
Limitations and alternatives
The credit-based system on Pro and Max means heavy users of AI Object Remover or AI Image Creation can run out of monthly allowance before the cycle resets, and exact subscription pricing is not transparently listed for every region, so confirm the price on the official site before subscribing. Video enhancement limits (measured in seconds per month) can also be a constraint for creators editing longer clips.
Real alternatives include Remini for AI photo and video enhancement with a similar credit model, YouCam Perfect for selfie editing and virtual try-on features, and Facetune for a more manual, precision-focused retouching workflow.
Frequently asked questions
Is BeautyPlus free to use?
Yes, BeautyPlus has a free tier with limited AI features and watermarked exports, plus paid Pro and Max tiers with monthly credit allowances for more usage.
What is BeautyPlus AI Influencer?
AI Influencer, launched in 2026, is a virtual persona generator that lets creators build a consistent virtual character and generate matching social-ready photos and videos in batches.
How much does BeautyPlus Pro or Max cost?
BeautyPlus does not publish a fixed USD monthly price for Pro and Max on its official pricing page since it can vary by region and platform, so check the official site for your exact price.
What is Pinboard on BeautyPlus Web?
Pinboard is a freeform AI-powered collage maker launched in 2026 for creating Instagram collages, moodboards, and mixed photo-and-video projects, including an AI background texture tool called Patternize.
Information last verified: September 2026.
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