Branded
Branded (Dynata) connects brands to 200,000+ verified panelists with 95%+ AI fraud detection accuracy for market research in 2026. See pricing and alternatives.
About Branded
What is Branded (2026 update)
Branded is a B2B market research panel platform, owned by Dynata, that connects businesses with real consumer and B2B participants for surveys, webcam interviews, and emotional research. Companies use it to recruit verified respondents from more than 100 consumer segments instead of building their own participant pool.
What is new in 2026
Branded’s current positioning centers on AI-driven quality control rather than a single named 2026 model release. The platform uses AI to verify participant responses and flag fraudulent or low-quality actors, with the company citing over 95% accuracy in catching bad actors during data collection. It also promotes programmatic API access so research teams can pull audience samples into their own tools and workflows in real time, and it says it can capture deeper signals such as emotions, motivations, values, and aspirations from participants, not just raw survey answers.
Key features
- AI response verification that removes fraudulent or low-quality participants with claimed 95%+ accuracy
- Access to a panel of over 200,000 participants across 100+ consumer and demographic segments
- Support for surveys, webcam-based qualitative research, and emotional AI analysis
- Programmatic API for real-time, custom audience targeting
- Coverage across industries including tech, consumer goods, healthcare, financial services, retail, and academia
- A separate rewards program (Branded Surveys) where individuals join panels and redeem points for cash or gift cards
Pricing in 2026
Branded does not publish fixed public pricing for its research platform. Business pricing is quoted per project based on sample size, audience complexity, and methodology. Check the official site for a current quote.
| Plan | Price | What you get |
|---|---|---|
| Participant (panelist) | Free to join | Take surveys, earn points redeemable for cash or gift cards once you hit the minimum threshold |
| Research / Enterprise | Custom, quote-based | Access to the panel, AI quality verification, API access, and dedicated research support |
Who should use it
Branded fits market research teams, product teams, and agencies that need verified consumer or B2B respondents at scale, especially when they care about data quality controls and want to reach niche demographic segments. It also works for individuals who want a side income from paid surveys through the separate Branded Surveys program. It is less suited to teams that only need a handful of qualitative interview participants rather than a full quantitative panel.
Limitations and alternatives
Because pricing is not public, budgeting for a project requires contacting sales first, which slows down quick comparisons. The platform is also built around panel-based quantitative research, so it is not the best fit if you mainly need deep one-on-one interview recruiting. Real alternatives include Prolific, which is known for verified, academic-quality participants at a lower cost per complete, User Interviews, which focuses on recruiting for interviews and usability tests rather than large quantitative panels, and Suzy, which pairs survey tools with its own consumer panel for fast brand and product feedback.
Frequently asked questions
Is Branded free to use?
Joining as a survey participant is free. Businesses that want to run research through the panel get custom, quote-based pricing rather than a published rate.
How does Branded verify participant quality?
Branded uses AI to check participant responses and flag fraudulent or low-quality actors, with the company citing over 95% accuracy in catching bad actors.
How many participants does Branded have access to?
Branded reports access to more than 200,000 participants across over 100 consumer and demographic segments.
What are good alternatives to Branded?
Prolific, User Interviews, and Suzy are commonly used alternatives, each better suited to slightly different research needs such as academic-quality samples, interview recruiting, or fast brand feedback.
Information last verified: September 2026.
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