Clay 2.0
Clay 2.0 is a B2B outbound platform with a free tier, Launch at $185/month, Growth at $495/month, and custom Enterprise pricing in 2026.
About Clay 2.0
What is Clay 2.0 (2026 update)
Clay 2.0 is an all-in-one B2B outbound platform that combines contact and company data enrichment, AI research agents, and workflow automation in a spreadsheet-like interface for sales and go-to-market teams.
What is new in 2026
Clay pushed weekly major product releases through the summer of 2026, adding an Agent Plugin for CLI and API access, MCP support for rep prospecting, Account Research Agents, an Advanced Search tool, and Account Execution Agents. Its AI research feature, Claygent, can now run on open-weight models such as Kimi K2.6 and GLM 5.2 for lower-cost research, and it can visit websites, read pages, and answer freeform questions about a prospect or company, returning structured data into a table column. An inbox-as-a-source integration (AgentMail) connects an email inbox directly to a Clay table so inbound leads get auto-enriched and qualified, and a new Function Observability view shows rows processed, credits spent per row, and run times so teams can monitor live automations. A Sculptor Sandbox Mode lets you validate AI-generated columns before they go live and burn credits.
Key features
- Spreadsheet-style workspace for enrichment and outbound workflows
- Claygent AI research agent that reads websites and returns structured data
- Access to 100+ data providers through a shared credit system
- Account Research and Account Execution agents
- Inbox-as-a-source lead qualification via AgentMail
- Function Observability for monitoring live automations
Pricing in 2026
Clay runs on a Data Credit and Action credit system. Data Credits pay for enrichment lookups across its data marketplace, and Actions pay for running workflows, API calls, and exports. The free plan includes a monthly credit allowance; paid plans raise or remove those limits.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 100 Data Credits and 500 Actions/month, 200-row table limit, 100+ data providers |
| Launch | $185/month (billed annually) | 2,500 Data Credits/month, 15,000 Actions/month |
| Growth | $495/month (billed annually) | Unlimited Data Credits and Actions |
| Enterprise | Custom | Custom volume, security, and support for large teams |
Who should use it
Clay fits sales development and revenue operations teams that build custom outbound workflows and need to combine data from many providers with AI-driven research and personalization at scale. It works best for teams comfortable building spreadsheet-style logic and monitoring credit usage, rather than reps who just want a simple contact list.
Limitations and alternatives
The credit system makes real monthly cost hard to predict since different data providers and workflows consume credits at different rates, and the jump from Launch to Growth is steep if you outgrow the lower credit allowance. If Clay does not fit, consider Apollo.io for a more traditional all-in-one prospecting and outreach tool, Clearbit (now part of HubSpot) for simpler firmographic enrichment, or Instantly for a cheaper option focused mainly on cold email sending.
Frequently asked questions
How much does Clay cost in 2026?
Clay has a free tier with limited monthly credits, then self-serve plans at $185/month (Launch) and $495/month (Growth) billed annually, plus custom Enterprise pricing.
What are Data Credits and Actions in Clay?
Data Credits pay for enrichment lookups like emails or firmographics from Clay's data marketplace, while Actions pay for running workflows, API calls, and exports.
What is Claygent?
Claygent is Clay's AI research agent that can visit websites, read pages, and return structured answers about a prospect or company directly into a table column.
What are good alternatives to Clay?
Apollo.io, Clearbit (part of HubSpot), and Instantly are commonly compared alternatives depending on whether you want a simpler all-in-one tool or a cheaper cold email focus.
Information last verified: September 2026.
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