Contentful
Contentful is now owned by Salesforce as of September 2026. See current pricing from free to $300/month, new AI features, and who it fits best.
About Contentful
What is Contentful (2026 update)
Contentful is a headless, API-first content management platform that lets teams create, store, and deliver structured content to websites, apps, and other channels through a single content model. It falls in the coding and development category and is used by companies that need to publish the same content across multiple digital properties without duplicating work for each one.
What is new in 2026
The biggest change in 2026 is ownership: Salesforce signed a definitive agreement to acquire Contentful in June 2026 and completed the deal on September 1, 2026, reportedly for between $1 billion and $1.5 billion. Salesforce says Contentful will keep operating with its existing platform, APIs, and support model, while adding a native content layer to Salesforce’s Customer 360 and Agentforce products. On the product side, Contentful Personalization now includes an Optimization Agent that lets teams build audiences, pull performance reports, and draft experiments from a plain-language conversation instead of a separate rule builder. The company also launched Palmata, a solution aimed at AI discovery, simplified connecting ChatGPT through Contentful’s Remote MCP, and added mobile SDK support for iOS, Android, and React Native personalization tracking. A new Usage API also consolidates API calls, bandwidth, AI actions, and Functions usage into one self-serve reporting view.
Key features
- Structured content modeling with reusable content types across sites and apps.
- REST and GraphQL delivery APIs plus a Content Management API for programmatic updates.
- Contentful Personalization with an Optimization Agent for audience building and experiment drafting via chat.
- Remote MCP support for connecting AI assistants like ChatGPT directly to a Contentful space.
- Enterprise-grade audit log and GraphQL API log streaming to external cloud storage in near real time.
- A consolidated Usage API for tracking API calls, bandwidth, and AI action consumption.
Pricing in 2026
Contentful uses a three-tier structure: a free tier, a flat-rate Lite tier, and custom Enterprise pricing, based on the official pricing page.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/month | 10 users, 2 roles, 2 locales, 100K API calls/month, 50 GB CDN bandwidth, 1 Starter Space |
| Lite | $300/month | Up to 20 users, 1M API calls/month, 100 GB CDN bandwidth, field comments, presence indicator, Launch app |
| Enterprise | Custom | Custom usage quotas, advanced roles, audit log streaming, dedicated support and SLAs |
Who should use it
Contentful suits mid-size to large teams publishing content across several channels, such as a marketing site, a mobile app, and a partner portal, where a shared content model saves duplicate editing work. The free tier works for prototypes and small projects, but most production teams will hit its API call or bandwidth limits and need to move to Lite or Enterprise. Companies already using Salesforce may find deeper integration value going forward given the 2026 acquisition.
Limitations and alternatives
Content types, not API calls, tend to be the first real ceiling for growing teams, since a Starter Space is capped and a typical site with blog posts, authors, and categories can use up that budget fast, check the official site for current limits before building your content model. Enterprise pricing is not published and can run into the tens of thousands of dollars a year for larger accounts, so get a specific quote before assuming cost. The Salesforce acquisition also means customers should watch for future changes to the roadmap or pricing structure as integration deepens. Alternatives worth comparing include Sanity, known for flexible real-time content collaboration, Prismic, which offers a simpler visual page builder for smaller teams, and Storyblok, popular for its visual editor and component-based workflow.
Frequently asked questions
Who owns Contentful now?
Salesforce completed its acquisition of Contentful on September 1, 2026, after signing a definitive agreement in June 2026. Contentful continues to operate with its existing platform and APIs.
Is Contentful free to use?
Yes, Contentful has a free plan with 10 users, 100K API calls per month, 50 GB of CDN bandwidth, and 1 Starter Space, aimed at prototypes and small projects.
What is the Optimization Agent in Contentful Personalization?
It's a 2026 feature that lets teams build audiences, check performance reports, and draft experiments through a plain-language chat interface instead of a separate rule builder and dashboard.
How much does Contentful cost for a small business?
The Lite plan costs $300/month flat for up to 20 users, 1 million API calls per month, and 100 GB of CDN bandwidth. Enterprise pricing is custom and requires contacting sales.
Information last verified: September 2026.
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