Magic Hour
Magic Hour is an all-in-one AI video and image platform with 30+ tools. See 2026 pricing, credit limits, Explore Characters, and top alternatives.
About Magic Hour
Magic Hour is an all-in-one AI video and image creation platform, in the image generation and editing category, offering more than 30 tools including face swap, lip sync, image-to-video, and voice cloning in one browser-based dashboard.
What is Magic Hour (2026 update)
Magic Hour runs entirely in the browser and gives every plan access to the same full toolset. What changes between plans is credit volume, export resolution, upload file size limit, and queue priority, not which tools you can open.
What is new in 2026
In 2026, Magic Hour added Explore Characters, a feature that lets you upload 1 to 12 reference photos of a person once and reuse that character consistently across Text to Video, Image to Video, the AI Image Editor, and the AI Image Generator without re-uploading each time. The platform also added dialogue-friendly video generation with native audio and reference-to-video support, editing existing videos with natural language prompts, and multi-shot storytelling that keeps a character’s look consistent across scenes. A toggle between photo and video face swap was added directly in the dashboard, preserving the selected face when switching formats.
Key features
- Over 30 tools in one dashboard: face swap, lip sync, AI image generation, image-to-video, voice cloning, and more
- Explore Characters for consistent character reuse across tools
- Multi-shot storytelling with continuity across scenes
- Natural language video editing
- Credits that do not expire once purchased or included in a plan
Pricing in 2026
Magic Hour uses a credit-based system. All figures below are from the official pricing page as of September 2026.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Basic features, no credit card required, 400 starter credits (about 17 seconds of video), credits do not expire |
| Creator | $19/month, or $12/month billed annually ($144/year) | 144,000 credits/year, about 1.7 hours of video or 28,800 images, 1024px export, 2GB upload limit |
| Pro | $39/month, or $25/month billed annually ($300/year) | 300,000 credits/year, about 3.5 hours of video or 60,000 images, 1472px export, 5GB upload limit |
| Business | $99/month, or $66/month billed annually ($792/year) | 840,000 credits/year, about 9.7 hours of video or 168,000 images, 4K export, 10GB upload limit |
One-time credit packs are also available: $10 for 4,000 credits, $30 for 12,000 credits, $80 for 32,000 credits, and $160 for 64,000 credits.
Who should use it
Magic Hour fits creators and small teams who want one dashboard for many AI video and image tasks instead of juggling separate tools for face swap, lip sync, and video generation. The Creator plan suits hobbyists and casual social content, Pro suits creators publishing regularly at higher resolution, and Business fits teams needing 4K export and heavy monthly volume. Agencies producing client work for multiple brands will likely want Pro or Business simply to get enough credits and file size headroom for repeated exports.
Limitations and alternatives
Because Magic Hour is credit-based, heavy 4K or long-form video use can burn through credits quickly, and casual users on the free plan get only about 17 seconds of video worth of starter credits. Export resolution is capped by plan tier rather than being unlimited on every plan.
Alternatives to consider in 2026 include:
- Runway, for higher-end generative video and editing tools aimed at professional creators
- HeyGen, focused specifically on AI avatar and talking-head video
- Kapwing, for browser-based video editing with AI features layered on top of a traditional timeline editor
Check each tool’s official pricing page directly, since credit and resolution limits change often in this category.
Frequently asked questions
Is Magic Hour free to use?
Yes, Magic Hour offers a free plan with 400 starter credits, roughly 17 seconds of video, and no credit card required, with the credits not expiring.
How much does Magic Hour cost in 2026?
Paid plans start at $19/month for Creator (or $12/month billed annually), rising to $39/month for Pro and $99/month for Business, according to the official pricing page.
What is Explore Characters?
Explore Characters is a 2026 feature that lets you upload 1 to 12 reference photos of a person once and reuse that character across Magic Hour's Text to Video, Image to Video, AI Image Editor, and AI Image Generator tools.
Do Magic Hour credits expire?
No, according to Magic Hour, credits from any plan or one-time credit pack do not expire.
Information last verified: September 2026.
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