MailerLite
MailerLite in 2026: Comfort and Power plans, AI writing assistant, two-way Shopify sync, and a free plan capped at 250 subscribers. Full pricing breakdown.
About MailerLite
What is MailerLite (2026 update)
MailerLite is an email marketing and automation platform used by small businesses and creators to send newsletters, build landing pages, and run automated email sequences. In 2026 the company renamed its paid tiers, tightened the free plan, and added AI and ecommerce features aimed at keeping it competitive with larger platforms like Mailchimp and Klaviyo.
What is new in 2026
- Paid plans were renamed: Growing Business became Comfort, and Advanced became Power.
- The free plan subscriber limit was cut twice in about a year, dropping from 1,000 to 500 in September 2025 and then to 250 by August 2026.
- The Shopify integration now supports two-way sync, so updates to a subscriber’s name, email, or marketing status in MailerLite push back to Shopify, and new MailerLite subscribers are created in Shopify too.
- Automation editing got easier: you can now copy and paste any step in a workflow, including delays, conditions, actions, and A/B tests.
- CSV imports auto-detect common fields like last name, email, phone number, and ZIP code instead of requiring manual mapping.
- Two new branded templates were added that auto-fill your logo, fonts, colors, and social links.
- MailerLite says it has shipped 30-plus features since its last major update, including a new visual automation builder and ecommerce trigger options.
Key features
- Drag-and-drop email builder with unlimited templates on paid plans.
- Visual automation builder with delays, conditions, A/B test steps, and ecommerce triggers.
- Landing pages and websites built into the same account.
- AI writing assistant for subject lines and campaign copy (Comfort plan and up).
- Preference center and smart sending for deliverability control.
- Two-way Shopify sync and other ecommerce integrations for abandoned cart and order-based automations.
- Digital products and booking pages on the Power plan.
Pricing in 2026
Pricing scales with your subscriber count. The numbers below are the starting monthly price at the 1,000-subscriber tier, billed monthly.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | Up to 250 subscribers, 2,500 emails a month, 3 automations, 1 website, 3 signup forms, 2 user seats |
| Comfort | $12/month (1,000 subscribers) | 10,000 emails a month, unlimited templates, dynamic emails, multivariate testing, preference center, AI writing assistant, 50 automations, 3 user seats |
| Power | $25/month (1,000 subscribers) | Unlimited monthly emails, unlimited user seats and automations, digital products, bookings, 24/7 live chat support |
| Enterprise | Custom | For 200,000-plus subscribers; dedicated success manager, account audits, deliverability support, optional dedicated IP |
Check the official site for the exact price at your subscriber count, since both paid tiers increase in cost as your list grows.
Who should use it
MailerLite fits solo creators, small ecommerce stores, and small marketing teams that want an affordable email platform with landing pages and basic automation built in. The Comfort plan is enough for most newsletter senders, while Power suits stores that need unlimited sending and ecommerce automation without paying for a much larger platform.
Limitations and alternatives
The free plan is now noticeably smaller than it used to be, capped at 250 subscribers, which pushes small lists toward a paid plan sooner. Prices on Comfort and Power also rose by roughly 10 to 30 percent as part of the 2026 rename, so check the official site for the current rate at your list size before committing. If MailerLite does not fit, consider these alternatives:
- Mailchimp, a larger all-in-one platform with deeper CRM and reporting features at a higher price.
- Klaviyo, built specifically for ecommerce brands that need advanced segmentation and revenue attribution.
- Brevo, which offers email, SMS, and a free plan with a higher monthly sending cap.
Frequently asked questions
How much does MailerLite cost in 2026?
Paid plans start at $12/month for Comfort and $25/month for Power at 1,000 subscribers, with price increasing as your subscriber count grows. Enterprise pricing is custom for 200,000-plus subscribers.
What is the MailerLite free plan limit in 2026?
The free plan supports up to 250 active subscribers and 2,500 emails per month, down from 1,000 subscribers before September 2025.
What changed with MailerLite's plan names in 2026?
Growing Business was renamed Comfort and Advanced was renamed Power, and both plans got price increases of roughly 10 to 30 percent depending on subscriber tier.
Does MailerLite integrate with Shopify?
Yes, and in 2026 the integration became two-way, so subscriber updates made in MailerLite sync back to Shopify and new MailerLite subscribers are created in Shopify automatically.
Information last verified: September 2026.
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