Planable
Planable manages social content approvals in 2026 with per-workspace pricing from $33/month, plus new AI brand voice and MCP tools for Claude and ChatGPT.
About Planable
What is Planable (2026 update)
Planable is a social media collaboration platform where marketing teams and agencies plan, review, approve, and schedule content in one shared workspace. It sits in the marketing and advertising category and is built specifically around content approval workflows, so multiple stakeholders can comment on and sign off on posts before they go live.
What is new in 2026
Planable added a Brand Context section in workspace settings where teams define tone of voice, brand values, approved terminology, and audience, and the AI now reads that context automatically every time someone uses it to generate, rewrite, or continue a post. The platform also added AI search visibility inside its Analytics, giving workspaces a monthly snapshot of brand presence across OpenAI, Perplexity, Google, and Gemini, including mention counts, link presence, and AI Overview traffic data. A newer MCP connection lets AI tools like Claude and ChatGPT draft and organize posts, check status, pull performance data, and create multi-channel drafts directly inside Planable, extending the tool beyond its own interface. Together these updates push Planable from a scheduling and approval tool toward a more complete content operations hub that also tracks how a brand shows up in AI search results.
Key features
- Shared workspace for drafting, commenting, and approving social posts before publishing
- AI caption generation from prompts, images, or videos, plus multiple rewrite modes
- Brand Context settings that keep AI-generated copy aligned with tone and terminology
- Feed, Calendar, and Grid views for planning content (List view on Enterprise)
- MCP connections letting Claude and ChatGPT draft and manage posts inside Planable
- Social inbox with AI-drafted comment replies
Pricing in 2026
Planable prices per workspace rather than per seat, so unlimited team members can collaborate on any plan without extra per-user fees.
| Plan | Price | What you get |
|---|---|---|
| Free | Free | 50 total posts, unlimited users, no credit card required |
| Basic | $33/month per workspace | 60 posts/month, 4 social pages, 2 approval types, 10GB storage |
| Pro | $49/month per workspace | 150 posts/month, 10 social pages, Grid view, public API, 50GB storage |
| Enterprise | Custom | Unlimited posts, 50 social pages, multi-level approvals, SSO, dedicated account manager |
Add-ons are priced separately from the core plans: Analytics runs about $12 to $14 per workspace per month, Social Inbox about $7.50 to $9, and Social Listening about $82.50 to $99 per workspace per month.
Who should use it
Planable fits agencies and in-house marketing teams that need a formal approval process before content goes live, especially when clients or executives need to review posts without direct platform access. The per-workspace pricing makes it more cost-effective for larger teams than tools that charge per seat, since adding more reviewers or writers to a workspace does not raise the bill. Teams juggling several client accounts can also use the campaign feature to keep drafts organized without mixing content across brands.
Limitations and alternatives
The Basic and Pro plans cap monthly posts and social pages, so active agencies managing many clients or high posting volume will likely need Enterprise pricing, and add-ons like Analytics and Social Listening increase the total cost beyond the base plan price. Teams that just need simple scheduling without a heavy approval workflow may find Planable more feature than they need. Alternatives worth comparing include Hootsuite, Sprout Social, and Buffer, which offer social scheduling and collaboration with different approval workflows and pricing models, so it is worth mapping your team’s actual monthly post volume against each plan’s cap before choosing one.
Frequently asked questions
How is Planable priced?
Planable charges per workspace rather than per user, so unlimited team members can collaborate on any plan without added per-seat fees.
How much does Planable cost in 2026?
Plans run from a free tier with 50 total posts, to Basic at $33/month, Pro at $49/month, and custom Enterprise pricing, all billed per workspace.
What AI features does Planable have in 2026?
Planable AI generates captions from prompts, images, or videos, rewrites copy in multiple modes, applies a workspace Brand Context for consistent tone, and connects to Claude and ChatGPT via MCP.
Does Planable charge extra for analytics?
Yes, Analytics, Social Inbox, and Social Listening are priced as separate add-ons on top of the core Basic, Pro, or Enterprise plan.
Information last verified: September 2026.
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