Triple Whale
Triple Whale is an ecommerce analytics and AI operator platform. See 2026 pricing tiers, the Moby 2 AI agent launch, and real alternatives for DTC brands.
About Triple Whale
What is Triple Whale (2026 update)
Triple Whale is an agent-powered analytics and marketing platform built for ecommerce brands, mainly on Shopify, that pulls ad spend, attribution, and revenue data into one dashboard. It sits in the ecommerce intelligence and chatbot/virtual assistant category, competing with tools like Northbeam and Polar Analytics for attribution and reporting budgets.
What is new in 2026
Triple Whale’s biggest 2026 release is Moby 2, its AI ecommerce operator, which reached general availability on May 19, 2026. Moby 2 is described as a full rebuild of the platform’s original Moby assistant, orchestrated across frontier AI models including GPT, Claude, and Gemini, and built to take action rather than only answer questions. It ships with Moby Specialists, purpose-built agents tied to specific ecommerce KPIs, including a Moby Media Buyer that runs ad campaigns across Meta and Google. Specialists run in Copilot mode, where a human approves each action, or Autopilot mode, where Moby executes within preset guardrails. On June 11, 2026, Triple Whale followed up with Moby Automations, a suite that automates media-buying tasks like scaling winning campaigns, pausing underperformers, and managing creative rotation at scale.
Key features
- Moby 2 AI operator with Copilot and Autopilot modes for approving or automating actions
- Moby Media Buyer specialist that manages Meta and Google ad campaigns
- Moby Automations for scaling winning campaigns and pausing underperformers automatically
- Multi-touch attribution via Triple Pixel and no-code custom dashboards
- Cohort analysis, creative performance analytics, and post-purchase surveys
- Forecasting and inventory tools on higher tiers
- Compass add-on for marketing mix modeling and incrementality testing on Enterprise
Pricing in 2026
Triple Whale prices around a free plan plus three paid tiers, and the paid tiers scale by your store’s gross merchandise value (GMV), so the exact monthly number depends on your revenue bracket. Third-party pricing trackers report different dollar figures for the same plan names depending on which GMV bracket they sampled, so treat the numbers below as a starting reference and confirm your exact quote on the official site.
| Plan | Price | What you get |
|---|---|---|
| Free | $0/month | Basic reporting, real-time business view, attribution tracking, limited users, capped at a lower GMV range |
| Foundation | Starts around $219 to $549/month depending on GMV | Multi-touch attribution, no-code dashboards, customer segments, custom metrics, SQL editor |
| Automate | Starts around $749 to $1,349/month depending on GMV | Everything in Foundation plus Moby Specialists, recurring automations, image and video creative generation, campaign actions |
| Enterprise | Custom, contact sales | Everything in Automate plus Compass (marketing mix modeling, incrementality testing), multi-brand reporting, dedicated success coverage |
Annual billing is reported to include roughly two months free compared to paying monthly, and subscriptions lock in your revenue tier for 12 months regardless of GMV swings during that period. Check the official site for the exact price at your store’s current GMV.
Who should use it
Triple Whale fits DTC and Shopify brands that already run paid ads across Meta and Google and want one dashboard for attribution plus an AI layer that can act on campaigns rather than only report on them. Brands doing meaningful GMV who want to hand routine media-buying tasks, like pausing underperforming ads, to an autopilot agent get the most value from the Automate tier. Very early-stage stores with minimal ad spend may find the free plan enough until GMV grows.
Limitations and alternatives
Because pricing is GMV-based, growing past your tier’s revenue limit forces a full upgrade to the next plan rather than a small overage charge, which can produce a large cost jump at certain revenue milestones. Published third-party prices for the same plan vary noticeably, which suggests Triple Whale adjusts pricing by account, so get a quote from the official site rather than relying on any single published number.
Real alternatives include Northbeam, which focuses more narrowly on multi-touch attribution, Polar Analytics, aimed at ecommerce dashboards without the AI agent layer, and Lifetimely, which focuses on customer lifetime value and retention reporting for Shopify stores.
Frequently asked questions
How much does Triple Whale cost in 2026?
Triple Whale has a free plan plus paid tiers (Foundation, Automate, Enterprise) priced by your store's GMV; third-party trackers report Foundation from around $219 to $549 a month and Automate from around $749 to $1,349 a month depending on revenue bracket, so confirm the exact number on the official site.
What is Moby 2 on Triple Whale?
Moby 2 is Triple Whale's AI ecommerce operator, launched to general availability on May 19, 2026. It runs on frontier AI models and includes Moby Specialists that can manage tasks like ad campaigns in Copilot mode, where you approve actions, or Autopilot mode, where it acts on its own within guardrails.
Does Triple Whale run ads automatically?
With the Moby Media Buyer specialist and Moby Automations, released in 2026, Triple Whale can scale winning campaigns and pause underperformers across Meta and Google automatically when set to Autopilot mode.
What happens if my store's GMV grows past my Triple Whale plan?
Because pricing is GMV-based, exceeding your tier's revenue limit requires upgrading to the next plan tier; there is no reported pay-as-you-go overage option, so check pricing at your next revenue bracket before you scale.
Information last verified: September 2026.
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