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Is Cloaked Worth It in 2026?
Quick answer: Cloaked is worth it only if you actually want both halves of what it sells, masked identities and data broker removal, in one login. It costs $9.99 to $24.99 a month billed annually depending on plan size, per its own pricing page checked September 2026. If you only want masked emails and virtual phone numbers, a free Firefox Relay plus Privacy.com stack does the same job for less. If you only want data scrubbed from broker sites, Incogni covers more sites for less money. Check Cloaked’s current plan pricing here before you decide which half you’re actually paying for.
What Is Cloaked and What Does It Actually Do?
Cloaked is a privacy app that generates fake but functional identities: masked emails, masked phone numbers, and (invite-only) virtual cards, wrapped in a password manager, a VPN, dark web monitoring, and a data broker removal service scrubbing your real name and address off what it calls “1000+ sites.”
That is two different product categories stapled together. One is a generator: it creates new, disposable contact points so your real inbox and real phone number never touch a signup form. The other is a subtraction service: it goes out and asks data brokers to delete records that already exist about you. Most competitors specialize in one or the other. Cloaked’s pitch is that bundling both is more convenient than juggling two or three separate tools, and its pricing reflects that bundle, not either piece being the cheapest in its category.
Per Cloaked’s own features page, the toolkit is: unlimited email aliases, unlimited phone aliases, Call Guard for spam and robocall screening, a password manager with an AI-powered password changer, authentication code generation, an encrypted VPN, $1 million identity theft insurance, dark web and SSN monitoring, and removal from “1000+ data brokers, people-search sites, data aggregators, and other sites.” Virtual cards, branded as Cloaked Pay, are invite-only, meaning most subscribers who sign up today cannot use them yet even though the feature appears on the marketing pages.
Cloaked Pricing 2026: What You Actually Pay
Cloaked has three tiers, all billed as an annual plan with a cheaper monthly rate baked in, or as a straight month-to-month plan at a higher rate:
- Individual: $9.99/month billed annually at $119.99/year, or $14.99/month billed monthly.
- Couple: $14.99/month billed annually at $174.99/year, or $19.99/month billed monthly.
- Family: $24.99/month billed annually at $299.99/year, or $29.99/month billed monthly.
Every tier gets the same feature list; you’re paying for how many people are covered, not extra capability. There’s no published free trial length, only a “cancel anytime” line, so budget for one full billing cycle rather than assuming a no-cost trial. Cloaked’s pricing page is the place to confirm the current rate before entering payment details.
Masked Identities: Does Cloaked Beat Firefox Relay and Privacy.com for Free?
If the only thing you want is to stop handing out your real email and phone number, Cloaked is not clearly better than a free stack, it’s just more convenient.
Email masking. Firefox Relay’s free tier gives you 5 masked email addresses at $0, and its paid tier runs about $0.99/month for unlimited masks on a custom @mozmail.com subdomain, per Mozilla’s own support documentation. Cloaked’s unlimited email aliases start at $9.99/month. If email masking is your entire use case, Relay’s $0.99/month plan does the identical job for roughly a tenth of the price.
Phone masking. This is where Cloaked has a real edge. Relay’s phone masking add-on costs $3.99/month billed annually and caps you at 50 incoming minutes and 75 texts a month, US and Canada only. Cloaked’s phone aliases are unlimited with no published minute or text cap and include Call Guard spam screening. If you need a real, unlimited masked number, that’s a legitimate reason to pay for the bundle instead of assembling a free stack.
Virtual cards. This is where Cloaked currently loses. Privacy.com’s free tier issues up to 12 single-use or merchant-locked virtual cards a month at $0, with only a 3% foreign transaction fee. Cloaked’s virtual card feature, Cloaked Pay, is invite-only as of this check, meaning you can pay for a Cloaked plan today and still not get a working card. Reddit threads in r/msp and r/privacy describe exactly this: a user paid roughly $95 for an annual plan expecting virtual cards, found the feature “not ready for prime time,” and had to wait through Pacific-time-only support hours for a refund. Until Cloaked Pay opens to everyone, Privacy.com’s free tier is the better pick for cards specifically.
Password management. Bitwarden’s free plan already gives you unlimited passwords and devices with zero-knowledge encryption at $0. Its Premium tier is $1.65/month and adds an authenticator and encrypted file attachments. Cloaked’s built-in password manager isn’t a reason to switch on its own, since Bitwarden’s free tier already covers what most people need.
The honest verdict on this half: stack Relay’s $0.99/month email plan, its $3.99/month phone plan, Privacy.com’s free card tier, and Bitwarden’s free password manager, and you land around $5/month for a toolkit that beats Cloaked on cards and matches it on email, while Cloaked wins narrowly on phone-alias volume. You’re paying Cloaked’s premium for one login and one bill, not because any single piece is best-in-class.
Data Broker Removal: How Many Sites, How Long, and the Part Nobody Advertises
Cloaked’s data removal claims coverage of “1000+ sites.” Incogni lists 420+ automated broker removals on its Standard plan and extends to 3,000+ additional sites through custom requests on its $14.99/month Unlimited plan. Third-party comparison sites that have tested both put Cloaked’s actual automated broker count closer to Incogni’s than “1000+” suggests, since part of that figure includes people-search and aggregator sites rather than the core broker list regulators track.
Removal timelines are the part every provider undersells. Cloaked’s app has been called out in App Store reviews for advertising 3 to 5 day removal windows that, in practice, took a month or longer for some users. Incogni tells users upfront that some brokers comply within hours while others take weeks, with a dashboard tracking which sites are pending versus completed. DeleteMe, at $10.75/month billed annually ($129/year for one person), assigns a named privacy expert and reports an average of 15 public, Google-able listings removed within days, with quarterly reports rather than a real-time dashboard.
Here is the uncomfortable truth none of these companies leads with: data brokers re-scrape public records, court filings, and marketing databases on an ongoing basis. A broker that removes your listing this month can re-list you in three to six months once a new data feed arrives. That’s not a bug in Cloaked, Incogni, or DeleteMe, it’s how the data supply chain works. Broker removal is not a one-time purchase, it’s a subscription you keep paying indefinitely if you want your listings to stay down. Anyone selling a “one-time cleanup” here isn’t being straight with you.
Cloaked, Incogni, DeleteMe, Optery, Aura: Full Price Comparison
| Service | Entry price (annual billing) | Broker/site coverage | What it does NOT include |
|---|---|---|---|
| Cloaked | $9.99/mo ($119.99/yr) | 1000+ sites claimed | Virtual cards (invite-only), custom removal requests |
| Incogni Standard | $7.99/mo ($95.88/yr) | 420+ sites, automated | Masked email/phone, password manager, VPN |
| Incogni Unlimited | $14.99/mo ($179.88/yr) | 420+ automated, 3,000+ via custom requests | Masked email/phone, password manager, VPN |
| DeleteMe Individual | $10.75/mo ($129/yr) | Core broker list, avg 15 listings removed in days | Masked email/phone, password manager, VPN |
| Optery Extended | $14.90/mo (billed yearly) | 560+ sites | Masked email/phone, password manager, VPN |
| Aura Individual | $12/mo | Data removal only on Family plan (425+ brokers) | Unlimited masked aliases |
If broker removal is your only goal, Incogni’s $7.99/month Standard plan is the cheapest automated option, about 20% less than Cloaked’s entry tier with no bundled extras you don’t need. If you want a human managing the process and don’t mind quarterly rather than real-time updates, DeleteMe’s $10.75/month is close in price and includes a named privacy expert. Cloaked only wins this comparison if you also want the identity-masking half in the same subscription.
The Concentration Risk: What Happens If Cloaked Gets Hacked
This is the question most reviews skip, and it matters more with Cloaked than with a single-purpose tool, because Cloaked asks you to store your real name, real address, real passwords, and eventually your real card details inside one vendor. If that vendor has a bad day, you don’t lose one thing, you lose the master key to your entire masked identity.
On encryption, Cloaked’s security page states that “all messages, emails, and texts are encrypted inside Cloaked” and that “each user has a database, creating an encrypted wall between Cloaked and user data,” and that the company “carefully engineered Cloaked so you are the sole holder of your data.” That gestures at zero-knowledge architecture, but the page stops short of using the phrase “zero-knowledge” outright the way Bitwarden and 1Password do on their own security pages. That’s a meaningful gap in how plainly the claim is made; ask Cloaked’s support team to confirm in writing what “sole holder” means technically before trusting it with card data.
On third-party verification, Cloaked shows real certifications: ISO 27001 (security) and ISO 27701 (privacy) certified, PCI DSS v4.0.1 compliant, and a completed SOC 2 Type 2 audit. Those are legitimate, checkable credentials, SOC 2 Type 2 in particular requires an outside auditor to test controls over months, not a point-in-time snapshot. What the page doesn’t mention is a public penetration test report or bug bounty disclosure, which Bitwarden and 1Password publish directly.
Put plainly: Cloaked’s compliance paperwork is real and better than most consumer privacy apps bother to obtain, but its plain-language zero-knowledge guarantee is softer than what Bitwarden and 1Password state outright for password vaults. If you only trust a vault that says “zero-knowledge” in so many words, keep it in Bitwarden or 1Password and use Cloaked purely for masking and removal. Don’t consolidate everything into one vendor just because the subscription makes it convenient.
Who Should NOT Buy Cloaked
Skip Cloaked if any of these describe you.
- You have an iPhone and already use Hide My Email. Included free with any iCloud account, and unlimited on iCloud+ at $0.99/month, it already generates disposable email aliases tied to your real inbox. Paying $9.99/month for Cloaked’s email aliases on top of that is redundant unless you need the phone-alias or removal features too.
- You already pay for a password manager. Bitwarden Premium ($1.65/month) or 1Password ($2.99/month promotional) already cover what Cloaked’s built-in manager offers.
- You only care about data removal, not masking. Incogni at $7.99/month covers automated broker sites for about 20% less than Cloaked’s entry tier, with no bundle you don’t need.
- You want virtual cards today, not eventually. Cloaked Pay is invite-only. Privacy.com’s free tier works right now with 12 cards a month at zero cost.
- You want an explicit zero-knowledge guarantee on your password vault. Get that from Bitwarden or 1Password, both of which state it outright, and use Cloaked only for masking and removal if you still want it.
How to Actually Try Cloaked Without Overcommitting
- Open Cloaked’s pricing page and pick the Individual plan first. Upgrade later; don’t pay for people who haven’t tested the app yet.
- During signup, generate one masked email and one masked phone number, then use them on two throwaway signups to confirm forwarding actually works before you touch the removal feature.
- Run the initial removal scan and screenshot what it finds on day one, that’s your baseline for judging whether the “3 to 5 day” claim holds up for your listings.
- Check back at the 30-day mark, not day 5. Given App Store complaints about removal taking a month or longer, day 5 will likely look unfinished either way.
- Sign up for Privacy.com’s free tier the same day rather than waiting on Cloaked Pay, so you’re not left without card protection during the invite-only wait.
- If you cancel, do it before the annual renewal date, since Cloaked bills the full year upfront.
Frequently Asked Questions
Is Cloaked legit and safe to use?
Yes. Cloaked is a real company founded in 2020 with ISO 27001, ISO 27701, PCI DSS v4.0.1, and a completed SOC 2 Type 2 audit. It holds a 3.7 out of 5 rating on Trustpilot from 667 reviews as of this check, with recurring complaints about setup complexity and slower-than-advertised removal timelines, and recurring praise for spam-call blocking and support responsiveness.
How much does Cloaked cost per month in 2026?
$9.99/month for Individual, $14.99/month for Couple, or $24.99/month for Family, all billed annually. Month-to-month billing runs higher: $14.99, $19.99, and $29.99 respectively.
Does Cloaked remove my data from Google search results directly?
It removes your information from the underlying data broker and people-search sites that typically populate those Google results in the first place, rather than filing a separate Google removal request. The fix works upstream at the source sites.
Cloaked vs Incogni, which one should I get?
Get Cloaked if you want masked emails, phone numbers, and removal in one subscription. Get Incogni at $7.99/month if you only want data broker removal, since it’s cheaper and removal is the one thing it specializes in.
Is Cloaked’s virtual card feature available yet?
No, not to most users. Cloaked Pay is listed as invite-only on the company’s features page as of this check. Use Privacy.com’s free tier in the meantime.
Can I cancel Cloaked easily?
Cloaked’s pricing page says plans can be canceled anytime, but annual plans bill the full year upfront, so cancellation stops future renewals rather than refunding the current term. Cancel before your renewal date.
The Bottom Line
Cloaked is a legitimately certified, reasonably priced bundle for people who want masked identities and data removal under one login, and are willing to accept that neither half is the outright best option in its category. If you’re chasing the cheapest, most specialized tool for each job, Relay plus Privacy.com plus Bitwarden covers masking for around $5/month, and Incogni covers removal for $7.99/month, both beating pieces of Cloaked on price or depth. Compare Cloaked’s current plans here and decide based on which half of the bundle you’d use every month, not just once. For a broader privacy or finance toolkit, our roundup of free legal and finance AI tools and our list of 10 best legal and finance AI tools in 2026 cover adjacent tools worth pairing with whichever service you pick.
